Meet the Founder

Loren Smith

I’m Loren Smith, an Intentional Event Curator, creative, connector, and the Founder of The Lavish Brand Collective.

The Lavish Brand Collective was founded with the intention of connecting with a community of like-minded women-led brands who are ready to be intentional about who and how they connect.

We are a boutique consultancy dedicated to helping women entrepreneurs grow their communities and elevate their impact through curated events and brand activations.

With over a decade of experience leading national talent acquisition strategies, from small companies to global enterprises, I bring a rare blend of people, process, and creative strategy to my work.

Hey there!

My passion for events started internally, planning company experiences centered around connection, story telling, and team culture. That’s where I saw the power of intentional gatherings and how they shape a brand and people.

In 2022, I launched The Lavish Brand Collective

Since launching The Lavish Brand Collective in 2022, I’ve helped her clients generate over $360K in event revenue, secured strategic brand partnerships, and produced high-impact experiences for companies including RingCentral, McCarthy, Chase, Smith Group, Supreme Lending, and Toyota.

Originally from Fort Worth, by way of Texarkana and now based in Addison, Texas, I’m a wife, dog mom to Ollie, traveler, brunch lover, and poker player which, for me, means always staying strategic, knowing when to play the long game, and never folding on a good idea.

Right now, I’m building for women who are intentional about their community, serious about their growth, and ready to host events that do more than look good on social media—they make an impact. My goal is to build long-term, high-touch relationships with a small circle of clients who are ready to grow with intention.

I help you create moments that reflect your mission, expand your reach, and support your long-term growth. This is about building real brand equity, strengthening community, and showing up with intention every step of the way.

THE LAVISH BRAND COLLECTION

We Don’t Just Plan Events—We
Brand Moments That Move.

Build

At The Lavish Brand Collective, we specialize in transforming your brand’s vision into unforgettable experiences. As a boutique event strategy agency, we help women-led businesses amplify their impact through high-touch, purpose-driven events that are both beautiful and aligned with long-term brand goals.

Our approach is rooted in strategy, powered by execution, and centered around the belief that the way you show up should reflect the legacy you’re building.

What We Do

We partner with high-impact entrepreneurs, personal brands, and social communities to design and execute experiences that:

Align with your business goals

Strengthen your community connections

Expand your reach, visibility, and revenue

Reflect your brand’s true essence — not a Pinterest template

From curated speaker series and launch activations to multi-city event tours and flagship summits, our work goes far beyond logistics. We create spaces that build trust, drive conversation, and make your brand memorable in the moments that matter most.

BOOK CONSULTATION

Who We Serve

Vision-driven and building a brand with purpose

01.

Already leading a thriving online community or client base

02.

Balancing business growth with a 9-to-5 or full-time entrepreneur

03.

Ready to elevate their brand presence through in-person connection

04.

05.

Seeking a partner to bring structure, systems, and clarity to their event strategy

Core Values

Intention: Every decision has meaning and purpose.

Mastery: Pursue excellence and precision in every detail.

Presence: Create experiences that center women and their voices.

Autonomy: Empower clients to trust the process while we execute.

Creativity: Blend innovation with strategy in our storytelling.

Transparency: Practice honest communication and ensure visible recognition.

Our Mission

We partner with founders, organizations, and movements to achieve our mission in three key ways:

Translate visions into experiences that connect emotionally with audiences.
Balance strategic goals with creative storytelling, ensuring business objectives align with engaging narratives.
Ensure every event positions women – their stories and their communities – at the forefront of the experience.